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"Why Does One Of The World's Richest
Billionaires Recommend That You Read This Book?"
“Customer
Service has
been central to Dell's success - this book is packed with practical
techniques and proven insights for improving performance."
Michael Dell
Founder and CEO
Dell Computers
When
You Get This One Thing Right You'll Literally Obliterate the
Competition..
How you treat your
customers and what you do to keep them coming back for more will have
the biggest impact on your bottom line.
Get
the service right and you'll benefit from lower future sales costs and
increased market share as the 'good word' spreads.
Get
it wrong though and you can kiss goodbye to future business success as
ever more sophisticated and demanding customers take their money
elsewhere.
With
this in mind 'Bare Knuckle' persuasion expert Simon Hazeldine has
joined forces with savvy customer service veteran Chris Norton to show
you how to transfrom your organisation into a world beating customer
led cash machine.
Drawing
on their own hard-won experience and modelling the best customer
service principles today, Simon and Chris strip customer service back
to the bone giving you the essential tools you really need to become
your customers' tru chamption.
Inside
this book you will learn...
- How to find out what your customers really want
- The right way to build a customer service
culture
- How to implement a customer service strategy
- The Bare Knuckle Customer Service model
- How to benefit from customer complaints
- What customer relationship management really
does
- How to set up and run a world class call centre
- The 5 most stupid things to say to a customer
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