Bare Knuckle Customer Service
Here are some of our favourite
quotations on customer service.

We hope they provide some inspiration!


When you don’t know something, tell the customer you don’t know
Larry Kellner

There are no traffic jams along the extra mile.
Roger Staubach

Quality in a service or product is not what you put into it.
It is what the client or customer gets out of it.
Peter Drucker

Do what you do so well that they will
want to see it again and bring their friends.
Walt Disney

If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet,
they can each tell 6,000 friends.
Jeff Bezos

Customers don’t expect you to be perfect.
They do expect you to fix things when they go wrong.
Donald Porter

One of the deep secrets of life is that all that is really worth doing
is what we do for others.
Lewis Carol

The goal as a company is to have customer service that is
not just the best, but legendary.
Sam Walton

The longer you wait, the harder it is to produce
outstanding customer service.
William  H. Davidow

Being on par in terms of price and quality only gets you into the game.
Service wins the game.
Tony Alessandra

Our greatest asset is the customer!
Treat each customer as if they are the only one!

Laurice Leitao

People expect good service but few are willing to give it.
Robert Gately

Well done is better than well said.
Benjamin Franklin

Here is a simple but powerful rule - always give people
more than what they expect to get.
Nelson Boswell

In business you get what you want by giving
other people what they want.

Alice Macdougall

You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied.
Jerry Fritz

Good service is to spoil the customer, to make them highly
difficult, demanding & unreasonable, and they will then become
highly dependent on us.

Dick Ng

Although your customers won’t love you if you give bad service,
your competitors will.

Kate Zabriskie

The purpose of a business is to create a mutually beneficial relationship between itself and those that it serves. When it does that well, it will be around tomorrow to do it some more.
John Woods

Every great business is built on friendship.
J.C. Penney

Forget about the sales you hope to make and concentrate
on the service you want to render.

Harry Bullis

A customer not served is a customer not deserved.
Ron Kaufman

I am not diminished by serving others, I am enriched. I know this because of how good I feel when my customer is delighted.
Anonymous

The customer's story about you is crafted by your words and deeds.
Jeffrey Gitomer

A customer who complains is my best friend.
Stew Leonard

If you want to be creative in your company, your career, your life, all it takes is one easy step… the extra one. When you encounter a familiar plan, you just ask one question: "What ELSE could we do?"
Dale Dauten

There is only one boss. The customer. And he can fire everybody
in the company from the chairman on down, simply by
spending his money somewhere else.

Sam Walton

Biggest question: Isn’t it really ‘customer helping’ rather
than customer service? And wouldn’t you deliver better service
if you thought of it that way?

Jeffrey Gitomer

Customers don’t expect you to be perfect.
They do expect you to fix things when they go wrong.

Donald Porter

Don’t try to tell the customer what he wants. If you want to be smart, be smart in the shower. Then get out, go to work and serve the customer!
Gene Buckley

I don't think companies will ever be really done with being as focused on their customers as they could be.
Adam Klaber

If you get everybody in the company involved in customer service, not only are they 'feeling the customer' but they're also getting a feeling for what's not working. That's the key -listening to make sure that you understand the customers and that you make them feel that you understand. When a customer calls up with a complaint, we obviously can't change the past. But we have to deal with the problem.
Penny Handscomb

 It starts with respect. If you respect the customer as a human being,
and truly honor their right to be treated fairly and honestly,
everything else is much easier.

Doug Smith

Never underestimate the power of the irate customer.
Joel Ross

People don’t want to communicate with an organization or a computer. They want to talk to a real, live, responsive, responsible person
who will listen and help them get satisfaction.

Theo Michelson

The customer’s perception is your reality.
Kate Zabriskie

The purpose of a business is to create a mutually beneficial relationship between itself and those that it serves. When it does that well, it will be around tomorrow to do it some more.
John Woods

The single most important thing to remember about any enterprise
is that there are no results inside its walls. The result of a
business is a satisfied customer.

Peter Drucker

There's a place in the world for any business that takes care of its customers--after the sale.
Harvey MacKay

Unless you have 100% customer satisfaction … you must improve.
Horst Schulz

Whatever your business is, talk to your customers and provide them with what they want. It makes sense.
Robert Bowman

When you serve the customer better, there's always a
return on your investment.

Kara Parlin

When you start viewing your customers as interruptions,
you're going to have problems.

Kate Zabriskie

Without great employees you can never have great customer service.
Richard F. Gerson

You are serving a customer, not a life sentence. 
Learn how to enjoy your work.

Laurie McIntosh

You have to perform at a consistently higher level than others. That’s the mark of a true professional. Professionalism has nothing to do with getting paid for your services.
Joe Paterno

Your most unhappy customers are your greatest source of learning.
Bill Gates

Follow the customer, if they change... we change.
Sir Terry Leahy

It is not the strongest of the species that survive nor the most
intelligent, but the ones most responsive to change.

Charles Darwin

You cannot improve one thing by 1000%
but you can improve 1000 little things by 1%.

Jan Carlzon

Good customer service costs less than bad customer service.
Sally Gronow

Customer service is just a day-in, day-out ongoing, never-ending, unremitting, persevering, compassionate, type of activity.
Leon Gorman

Whether you are big or small, you cannot give good customer service
if your employees don't feel good about coming to work.

Martin Oliver

Quality is never an accident. It is always the result of an intelligent effort.
John Ruskin